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Apple’s plan to challenge the Meta Ray-Ban smart glasses is cocky, but it also makes sense

By Abdullah AsimMay 31, 2026 · 1 min read

Apple is about to enter the smart glasses market to take on the Meta Ray-Ban with a very confident plan.

The foldable iPhone Ultra isnt the only new product that Apple is working on to break into a new category. Outgoing CEO Tim Cook placed strong priority on smart glasses, and Apple has a very confiden…

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