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Disney Signs On With New Kids-Focused YouTube Ad Platform Lumee

By Jamie LangJune 1, 2026 · 1 min read

The partnership gives the startup instant credibility as it looks to become a central hub for brand-safe family advertising on YouTube.

Lumee, the recently launched YouTube advertising joint venture between Hasbro Entertainment and Animaj, has landed a major endorsement straight out of the gate, with Disney agreeing to let the compan…

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