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EXCLUSIVE: Dr. Squatch Enters the Kids’ Personal Care Category

By Kaleigh WernerJuly 17, 2026 · 1 min read

The men's grooming brand is marking its first foray in the category with three natural soaps: Sea Apple Splash, Enchanted Grap and Matian Melon.

Dr. Squatch is testing the Gen Alpha waters with its latest launch, Lil’ Squatch. Available direct-to-consumer, the new line debuts with three natural bar soaps: Sea Apple Splash, Enchanted Grape a…

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