YouTube is testing new pop-up surveys that ask viewers to rate whether a video they just watched felt AI-generated.
The feature is part of YouTube's broader effort to develop a signal for AI content detection and labelling, a challenge that is growing rapidly as AI video generation tools like Runway, Veo 3, and Sora produce increasingly realistic output.
The surveys appear after randomly selected videos and ask viewers: 'Did any part of this video look or sound like it was generated by AI?' Response options include 'Definitely yes,' 'Probably yes,' 'Not sure,' 'Probably no,' and 'Definitely no.'
YouTube has not disclosed how the survey data will be used, but industry observers speculate it will be combined with automated detection systems to train more accurate AI content classifiers.
The initiative reflects growing regulatory pressure. The EU's AI Act, which takes effect in August 2026, requires platforms to label AI-generated content. YouTube is building the detection infrastructure needed to comply.